Scrolls, also known as tickers and slides, are horizontal, text-based display in the form of graphic containing upto 72 characters or lasting for 90 seconds (whichever is longer) and run continuously at the bottom of TV screen 3 to 6 times every hour.  This provides a clever media option to repeat the brand identity, name, address, and message again and again.  It is very popular form of advertisement on Cable Television because of its cost effectiveness.

Registration of scrolling ads is quite high because of repeated insertion and no disruption in programme due to commercial breaks.  They serve to enhance the top-of-the-mind awareness of the brand and to reinforce the key messages of the brand value and/or recent offers or products.

At an EMG In-House channel, each spot of a Logo is displayed for 30 seconds on rotational basis and usually gets 10 to 30 minutes every hour.

Logo is graphical face of a company’s unique identity, and through colors, fonts and images they provide essential information about a company that allows customers to identify the company’s core brand.  As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo hence potentially leading to increased sales or improved mind share within the target market.  Logos keep companies alive in the minds of customers and consumers.

L-shaped visuals, also known as PiP, appears for upto 15 seconds along with the program content, as the television is pushed back to create space (in an L-Shape) to air the advertisement.  They are brief and are repeated to keep the public interested in a well-established product or in a follow-up to a more extensive ad campaign in order to remind the consumer about the product or service, or to introduce new life or new theme into existing campaigns.

Registration of L-shaped ads is quite high because of repeated insertion and no disruption in program due to commercial breaks.  They serve to enhance the top-of-the-mind awareness of the brand and to reinforce the key messages of the brand value and/or recent offers or products.

Time Check Branding includes a 10 second animated clock that appears on the screen with your logo along with a voice stating “This time check is brought to you in association with (Your Brand Name)” followed by your TVC usually at the hour or mid-hour.

Time Check branding is exclusive and brief in nature hence gets optimum retention of viewers while the commercial is on and keep them interested in the product and the brand being advertised.

If you cannot capture your audience in 60 seconds, then Documentary Commercials, also known as Informercials, might be the way to go.  This advertising approach is perfect for demonstrations and testimonials.  It allows you to take upto ten minutes to explain your product in great detail.   You can expand upon the features of your product and give your prospects a clear idea of how they will benefit from using the product. The format can be particularly effective if you have a product that is well served by a “before and after” demonstration, such as fitness equipment or household cleaning items.

Since an infomercial is much longer than a typical commercial, the times when they can run are usually non-prime time.  You may not have a high amount of viewers, but at least the audience you have gained will be motivated enough to spread the word.

Movies on our In-House Exclusive Channels are played through votes.  Viewers are presented for nine (9) minutes with a list of popular movies in respective genres and the movie that gets majority votes is played next. Each brand gets three (3) minutes’ continuous display of its L-Shaped advertisement image on voting page before each movie.  This type of advertisement gets three minutes of continuous exposure for minimum eight (8) times a day hence minimum 24 minutes a day.

Voting Page branding provides value added enhancement to the top-of-the-mind awareness of the brand and to reinforce the key messages of the brand value and/or recent offers or products.

Combo Branding, a combination of branding methods, includes TVCs, Scrolls, and Logo Display with options to advertise on a single or multiple In-House Channels.  This method synergizes the individual impacts of the three listed advertising methods to establish as well as enhance the top-of-the-mind awareness of the brand and to reinforce the key messages of the brand value and recent offers or products.  This provides affordability through built-in bargain as a package deal for an extensive advertising campaign.